Fusion condoms was launched by NVS Pharmacy in 2008 with the aim of reducing the high teenage pregnancy rate in the UK; still the highest in Europe. To do this Fusion introduced a huge amount of innovation into the UK condom market to encourage more young people to carry condoms on a night out. Fusion introduced new flavours as well as sleeker and more discreet packaging. They also ensured their condoms were vegan (not manufactured with the use of animal products) to appeal to a more ethically minded younger generation.

Apollo provides ongoing marketing support for Fusion. This includes media relations outreach, designing Fusion's adverts and brochures and drafting letters to retail outlets.

"From a standing start Apollo produced a constant stream of national news coverage. They are highly creative"

Shandip N Shah, Managing Director of NVS Lmt