APOLLO FACT OF THE DAY: MARK THOMPSON TO STEP DOWN AS DIRECTOR GENERAL OF THE BBC IN AUTUMN

Corporates

Do you want to raise your corporate brand to the forefront of a debate? Perhaps an opinion article from your Chief Executive in a publication read by a Minister or your shareholders would help you put your case? Or a news piece in a Sunday newspaper about an upcoming conference would create a useful "buzz" around it? Do you want broadcast programmes like Newsnight or high level publications such as the Economist to increasingly turn to you for comment and analysis? Our experience of writing for elite publications means that we will pull together the right content and ideas that will resonate with the current media debate to help cut your brand through to the surface.

We can also provide support for your busy press office and we like to get stuck in day to day rather than just being a back up resource. Our people have worked in the busiest newsrooms of national newspapers and for the busiest Cabinet Ministers. We take pride in having a sharp grasp of the news agenda and we know how to shape your story into news. We have decades of experience in launching some of the most high profile national initiatives. From opening the UK's first tranche of wind farms to taking the lead in promoting London's transport network in the run up to the successful London 2012 bid. We have helped corporates publicize major contract wins and major investment decisions involving thousands of jobs

Globalization has of course created many new opportunities. You will want a team that has capability across a range of sectors as your organization moves into these new territories. We have worked with global brands that have wanted to move from the travel sector into the entertainment industry; Energy companies that want a huge profile in the environment media; IT companies that want to move from servicing banks in the Middle East to servicing Government Departments in the UK.

If it is new markets you want to break into then we have given on the ground advice to global CEOs, Ministers and the UK's Trade Ambassador Prince Andrew on official visits from the US to China. We have also been in charge of promoting major international conferences including the annual women in business conference and the annual UK India investment summit.

As Chair, Managing Director or Division Head, you can quickly be called to explain something because the media has suddenly decided to throw your company in the spotlight. Our people have dealt with some of the biggest breaking news stories: from fuels price riots and terrorist strikes to corporate bailouts. Whatever the reason for your company making headlines - we know what you should to to ensure that your reputation remains intact.

We have worked with global consumer brands such as the American Muffin Company, global IT giants such as Tata Consultancy Services and global outsourcing companies such as Firstsource Solutions.