APOLLO FACT OF THE DAY: MARK THOMPSON TO STEP DOWN AS DIRECTOR GENERAL OF THE BBC IN AUTUMN

Legal Market

Apollo is a one-stop-shop for all the strategic communications needs of law firms. Our services include working with partners to write and place opinion editorials ('op-eds') in their name to appear in national and trade media. We also position partners as expert media commentators in publications that their clients regularly read, and write copy for marketing materials including newsletters, brochures, reports, intranet and extranet copy and online blogs. In addition, we specialize in writing client briefings and presentations as well as speeches for partners at conferences and events.

We're unique in that we combine different high-end skills to give law firms an elite service. Firstly, our people write for national newspapers such as The Financial Times so our writing meets the standards of the most demanding audiences. Secondly, we have people who have worked as press advisors to former cabinet ministers and therefore have experience in handling the most demanding media stories. Most importantly, we combine this with people who have decades of experience in working in the most senior positions in legal journalism. Our team includes a former features editor of the Law Society Gazette, a former features writer for Legal Business, and a researcher and editor for The Legal 500. Others have written regularly for The Lawyer, Legal Week and the law pages of national broadsheets. We strongly believe that being 'plugged in' is now the only way to offer real media relations advice in a landscape that is changing fast.

We take particular pride in being able to put together special teams to handle the media for you and your clients during dispute resolutions. Through years of working as media advisers for cabinet ministers our people have also dealt with some of the biggest breaking news stories, from fuels price riots and terrorist strikes to corporate bailouts. Whatever the reason for your clients making headlines, we know what you should do and say to ensure that their and your reputation remains intact.