APOLLO FACT OF THE DAY: MARK THOMPSON TO STEP DOWN AS DIRECTOR GENERAL OF THE BBC IN AUTUMN

Public Sector

The tough economic times means that Government is slashing its marketing budgets. Any PR firm working for the public sector has to offer real value for money.

We want to get stuck into things day to day rather than just be just a back up resource. We really focus on building good working relationships and trust with your press officers and officials so we can get on with delivering. Everything we suggest and do will also be practical and deliverable in the real world of Government comms.

We know the pressures you're under as many of our people are ex Government press officers who have worked to senior Ministers in a range of different high profile Whitehall departments. Our people have defended Cabinet Ministers when the headlines have taken their quotes out of context. We have promoted NHS campaigns, explained new schools policies and clarified changing home office guidelines in light of terrorism.

We have been on international and regional tours with Ministers to highlight major Government initiatives on subjects ranging from climate change to miners' compensation schemes. We know about your news meetings, news grids, clearing processes and pressures from Ministers. More importantly, we combine our understanding of the DNA of Whitehall with our expertise of delivering for business, charities and think tanks to give you a powerful skill set. We aim to give your Comms team a real ally in dealing with the difficult and changing communication landscape.

Even in these challenging economic times Apollo recently worked with Whitehall Departments such as UK Trade & Investment (UKTI). We believe it is because we offer a clear service which shows returns on the money being spent. Our work includes placing features showcasing the UK's economic strengths in high profile publications such as the New York Times and the Financial Times.